NuPay is a new payment method conceived to revolutionize Brazilian e-commerce, created by one of the most well-known brands in the country, Nubank, which is also one of the biggest fintechs in the world.
I took part in an array of creative design efforts in many different fronts: B2B mailing and communications, product marketing campaigns, social media and blog content creation and more.
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/d10facc4-cbf1-46d4-b281-4d781976642e_rw_1200.png?h=ffe6750ded4a6dbc0215597e96a481ea)
All about NuPay - newsletter header
Customer's Day 2022
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/4d7b038f-8b03-4791-a824-f0f749800cb0_rw_1200.png?h=e85289fccc4c06364848fe29a603a561)
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/b54983d2-a0e4-4cc2-a80e-890ee1feddbf_rw_1200.png?h=736920808dc1bb8655bc0529702fdfea)
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/dbfab221-fafe-4ccb-898c-574e862c8909_rw_1200.png?h=d5786caf013b23cffd3c1cf80a2c8baf)
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/301a1fb2-e48c-44bb-906b-7901ce8ab5ec_rw_1200.png?h=1666f96be126595774de5b77752811ad)
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/76f6160d-405b-48f9-9cba-58d750b6ee94_rw_1200.png?h=e13ee38d12ee903f0dc3b6cdc48a6cb2)
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/edc5bfc0-583c-4580-ad62-2f5da81138e2_rw_1200.png?h=6ae6cf0be0897a4fab97d91c644350a6)
Pá-Pum
Created the visual identity for a weekly email newsletter
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/d84934f6-2641-4bf4-b1d5-72578ec16cd4_rw_1200.png?h=1c650ca12d5929b86048201e1f3c2993)
Static logo I created
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/d6fda53a-4bb7-4efa-b767-7a6ae528dbce_rw_1200.gif?h=c263509d5f896e94339dafeb7059fd5d)
Animated version for the header of the newsletter - in collaboration with Sebastião Mota, motion designer
E-Commerce for All
LinkedIn Newsletter Art & Assets
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/5c222083-dd8a-4573-a85b-72b6421bddc9_rw_1920.png?h=c894adca9be83575b334d313516a04f1)
Cover art
Section Headers
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/1db49fea-b992-4181-b62f-a113e58ce53f_rw_1920.png?h=2a8dc086ea9d178cc47dfec926117acd)
"Did you know that..."
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/6999d67d-8b68-467a-affb-ff2e5a065d4d_rw_1920.png?h=38004eb6b7c32fe0af0abb857a81a107)
"It’s worth it to be the newest"
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/648fc996-43bc-4829-b08e-ca87d3d9e838_rw_1920.png?h=872fb1c8c69ff3a39851c7b9448deb5c)
"Tab by Tab"
Social Media and Blog Content
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/07b2dc0c-0008-4c0e-bc4e-fcaa8474d71e_rw_1920.png?h=ccb25f9ca28eba9d2a5448142a0e995f)
Blog post cover art
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/2008df2b-8f38-467c-8aa3-6e7a387046f1_rw_1200.png?h=5062a2a611014d8407021a484d2889ec)
Blog post cover art
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/3faddaf7-b27d-48e7-b71b-53228304a452_rw_1200.png?h=faad84578ef8a5f9cff043239662e728)
Newsletter cover art
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/f7e3eb83-8e14-429d-8d5b-2fc40f1068a7_rw_1200.png?h=5b5ba340713e0cd68df69fcf08b59fb8)
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/2ded9b26-e26b-433f-83fd-79a344713ada_rw_1200.png?h=91bfb62189bc2229d5579c2ecf2e1d16)
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/243a9967-097e-4d4e-8a2c-e25e21e4f24d_rw_1200.png?h=c290563577b2e69b469f4e6ad589f7ec)
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/4861433c-5849-4fe7-8694-a2d8e86b5c9b_rw_1200.png?h=b38b044bfb0e499b0f1e304d31c727b9)
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/018f65c1-a8ef-445b-8d24-17b885c82415_rw_1200.png?h=b053fd17340d93914943d3eb85574c3e)
LinkedIn Carousel Post
![](https://cdn.myportfolio.com/07e9d2d6-280d-4095-b748-1bf632d2eedf/189e5780-5fc7-45f9-9515-e4ce5bbf5dc0_rw_1200.png?h=111e433217d47391d329188a7e54758a)
LinkedIn Post Art